Breast Cancer Now

Alok Sharma, the Member of Parliament for Reading West, has shown his support for women with breast cancer by dressing up in pink and encouraging his constituents to take part in Breast Cancer Now’s flagship fundraiser, wear it pink, on Friday 20 October.

Wear it pink, the UK’s biggest pink fundraiser, calls on supporters across the country to ditch the day-to-day colours and pull on some pink to raise money for Breast Cancer Now’s life-saving breast cancer research.

Alok joined fellow parliamentarians in wearing it pink in Westminster this week to encourage people across the UK to get involved. Since its first event in 2002, wear it pink, has raised £30.1 million to date for world-class research into breast cancer.

Anyone can take part, whether in school, at work or at home. All you have to do is wear something pink and donate whatever you can.

Alok Sharma said: “It is important that every effort is made to continue raising awareness of breast cancer, and tackle this disease, which has taken so many lives over the years. I hope everyone in the local community will join me in wearing it pink on Friday 20 October and show their support for Breast Cancer Now and their cutting edge research to help combat this disease.”

For more information or to register for wear it pink visit

Photo: Alok Sharma wears it pink for Breast Cancer Now

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